What is Mystery BE.Client

Thanks to digital technologies we “reach” true clients who – after their shopping experience – become, for the occasion, our Mystery Shoppers.

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This is an evolution of Mystery Client perfect for::
– all those companies with a complex and articulated distribution chain
– firms with an high number of stores to analyze
– where customer’s profile has peculiar features
– for projects where owning the product is mandatory to test After-Sale processes
It makes possible to evaluate the performance of the shops in terms of customer experience, involving real clients who lived their own shopping experience;
It is perfect also for e-commerce and call centres contexts
It can involve at the same time stores network all over the world.

Some advantages:

Substantial sample size
Greater segmentation of analysis: different mapping parameters (merchandise departments, days, time slots, different client segments, customer clusters, purchased commodities);
No geographical limit to the survey
Greater survey repetitiveness and over time tracking
Price per visit definitely below the cost of traditional mystery shopping
Reduced field time
Involving and motivation of the real client, eventually by means of incentives to encourage repeat business and word of mouth.

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DO YOU WANT TO EXTEND THIS METHOD FOR YOUR COMPANY?

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