What is Mystery BE.Client
- This is an evolution of Mystery Client perfect for::
– all those companies with a complex and articulated distribution chain
– firms with an high number of stores to analyze
– where customer’s profile has peculiar features
– for projects where owning the product is mandatory to test After-Sale processes
- It makes possible to evaluate the performance of the shops in terms of customer experience, involving real clients who lived their own shopping experience;
- It is perfect also for e-commerce and call centres contexts
- It can involve at the same time stores network all over the world.
- Substantial sample size
- Greater segmentation of analysis: different mapping parameters (merchandise departments, days, time slots, different client segments, customer clusters, purchased commodities);
- No geographical limit to the survey
- Greater survey repetitiveness and over time tracking
- Price per visit definitely below the cost of traditional mystery shopping
- Reduced field time
- Involving and motivation of the real client, eventually by means of incentives to encourage repeat business and word of mouth.