What is Mystery BE.Client

Thanks to digital technologies we “reach” true clients who – after their shopping experience – become, for the occasion, our Mystery Shoppers.


  • This is an evolution of Mystery Client perfect for::
    – all those companies with a complex and articulated distribution chain
    – firms with an high number of stores to analyze
    – where customer’s profile has peculiar features
    – for projects where owning the product is mandatory to test After-Sale processes
  • It makes possible to evaluate the performance of the shops in terms of customer experience, involving real clients who lived their own shopping experience;
  • It is perfect also for e-commerce and call centres contexts
  • It can involve at the same time stores network all over the world.

Some advantages:

  • Substantial sample size
  • Greater segmentation of analysis: different mapping parameters (merchandise departments, days, time slots, different client segments, customer clusters, purchased commodities);
  • No geographical limit to the survey
  • Greater survey repetitiveness and over time tracking
  • Price per visit definitely below the cost of traditional mystery shopping
  • Reduced field time
  • Involving and motivation of the real client, eventually by means of incentives to encourage repeat business and word of mouth.



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